Richard Morrison at the Open Market blog relays a report that The Weather Channel (TWC) is planning on moving its "brand" from "functional to emotional." One important component is fear-mongering on global warming. (I mean, fear is an emotion, right?)
TWC's "Heidi Cullen, Climate Expert", blogs here. Her most recent post tut-tuts that a DC "local meteorologist" (one Brian van de Graaff) was caught expressing uncertainty on global warming. Heidi was not slow to threaten Mr. van de Graaff with professional death:
If a meteorologist has an AMS Seal of Approval, which is used to confer legitimacy to TV meteorologists, then meteorologists have a responsibility to truly educate themselves on the science of global warming. … If a meteorologist can't speak to the fundamental science of climate change, then maybe the AMS shouldn't give them a Seal of Approval.Charming. But not an unusual tactic from that crowd.