Apr
24
2006

Dunkin

Perhaps you've seen the new Dunkin' Donuts ad on TV, which features the memorable lyric

Doing things is what I like to do.
Yes!
Doing things is what I like to do.
Yes!
… attached to a sing-song melody. What I thought was: Geez, what a stupid jingle, I could have written that when I was ten years old. And people would have laughed at me.

Then, of course, I noticed that I was singing it to myself. Over and over. Darn, it really is catchy.

Anyway, Seth Stevenson at Slate has a whole article about the ad. The jingle is not by a 10-year-old, but They Might Be Giants. (Head slap: I should have known that.) And there are more coming in the same vein, so prepare yourself for further goofy inanity. Comments Stevenson:

I've always wondered how ad execs feel when they inflict some insipid catchphrase or jingle on us. I'm sure there's pride, but is there also a modicum of guilt involved? I hope?
It's what they like to do. Yes!

Now, if someone could tell me about the woman doing the ads for Bob's Stores. She's mesmerising!